They has always been known for head-turning graphics and innovative portable displays
Now, the tradeshow 2019 and event display company has grabbed the attention of industry professionals in another way: with its cutting-edge ad design.
According to results from a recent Readex Ad Study from the October issue of EXHIBITOR 2019 magazine, PosterGarden’s advertisement came in at the top of the list.
In the study, readers scored ads in four different categories: visual appeal, readability, amount of information, and clarity of benefits. the ads had the top overall score, topping 28 others.
“We’re really honored to have our work recognized by such a respected publication and its readers,” said Travis Rigby, President, and CEO. “There are a lot of great, well-designed and effective ads in every issue of EXHIBITOR, so to stand out among this field really makes us proud.”
The winning ad showcased one of latest and most innovative portable displays, a fabric popup is known as the Sophora.
Easy to use, lightweight, and incredibly versatile, the Sophora is also a visually stunning display that boasts full-color graphics printed on recycled and recyclable EcoKnit fabric.
“The engaging look and features of the Sophora make it an easy display to design an effective ad around,” said Michael Rigby, Director of Product Development and the designer of the ad. “That said, it was a team effort. Travis game me strong direction and feedback. Todd Miller, our Product Development Specialist, also created some incredible 3-D renderings. And we also really appreciate the feedback we’ve gotten from EXHIBITOR on our past ads led display board manufacturer. We’ve taken it to heart and used it to make the most of this year’s ads.”
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